Unit 1 The Creative Entrepreneur - This unit introduces you to the enterprise skills that are necessary to kick‑start your creative business venture. You will consider how to position and brand your creative enterprise business in a fiercely competitive marketplace while gaining an appreciation of your chosen sector’s policies.
You will examine business models, and develop skills in project management, copyright laws, fundraising and budgeting, pitching proposals, marketing and social media. You will also develop a secure working knowledge of health and safety standards and the associated legislations.
Unit 2 The Creative Practitioner - Define your enterprise ambitions and research and develop your creative ideas. You will have a chance to develop and shape your business idea and creative skills in order to identify and distinguish market competitors directly operating within your chosen field. You will also have a chance to cultivate your networking skills and start building a database of contacts as you start to engage with the industry.
Unit 3 The Creative Enterprise - Here you will develop, formalise and present a sustainable creative enterprise business plan. You will take control of your professional development by independently initiating a feasibility study, which will support and inform an in‑depth enterprise business plan. The business plan will outline all the budgetary, legal, branding, marketing and health and safety requirements while also contextualising your own practice within the wider industries.