Bradford College Students Tackle Real-World Design Brief from Global Employer

Budding designers at Bradford College are gaining invaluable industry experience as they respond to a live brief set by a leading international employer, challenging them to develop real-world product concepts that meet global market needs.

The exciting collaboration is part of the College’s ongoing commitment to providing hands-on learning that prepares students for dynamic careers in design and innovation. Students have been tasked with creating product designs that reflect current consumer trends, sustainability demands, and creative innovation, all while meeting the expectations of a real client.

The experience not only helps students build confidence but also strengthens their CVs with portfolio-ready work that has been shaped by real client expectations.

Bradford College continues to build strong relationships with global industry partners to ensure students are equipped with the creative, technical, and professional skills they need to thrive in today’s competitive design industries.

Furkan Uddin, Assistant Principal ’said “Absolutely proud of our talented young students at Bradford College! They tackled a real-world brief from an international employer and truly impressed with their innovation and creativity. Seeing their product designs in person was a real highlight I am really excited to see what they create next!”

“As a former student of Bradford College, it’s incredibly rewarding to return and witness the creativity thriving within its walls. The Zanco Optix packaging designs were not only impressive, they were a reminder of how every mind sees the world differently. There’s so much hidden talent here in Bradford and I’m proud to help bring it to the surface. I look forward to collaborating with the college on many more projects in the future.”- Shazad Talib, CEO of Zanco