Course Overview


This is a creatively demanding course delivered in a traditional Art School environment by academics and industry professionals who have a wide range of relevant industry experience and knowledge. The course provides high quality technical and creative support and provides access to industry standard facilities. It is intended that, by the end of the course you will be ready to engage with dynamic nature of the creative industries.

Designed to specifically enable graduates to be well placed to launch a career as a modern Graphic Designer, the course has been specifically designed to develop expertise in design and creativity. It focuses on developing independent and creative thinking. It is challenging artistically and practically and prepares you for the interdisciplinary nature of the design industry.

Course Structure

The course offers a range of experiences in design, illustration and communications through a variety of media.  We aim to interrelate concepts where possible, for example static to moving images, or traditional to modern technology. This creates a catalyst to reconsider visual language.

The overall aims of the course are: to provide a broad based education in graphic design, illustration and digital media; to develop an awareness and understanding of the creative potential of contemporary professional practice in the field of graphic design, illustration and digital media; and to develop an understanding of the different cultural, historical and commercial contexts within which graphic design, illustration and digital media professionals operate today.

Modules Covered

Level 4:
Level Four is intensive and exploratory, in which we aim to give a broad-based introduction to your education in Graphic Design. We will study the culture of studio practice, and engage with a range of creative and analytical opportunities.
Modules include:

  • Graphic Projects
  • Graphic Media Techniques
  • Professional Development
  • Critical Studies

Level 5:
In Level Five, we place emphasis on your individual direction with further exploration of contextual and professional awareness. External live projects and national competition briefs are available where appropriate. 
Modules include:

  • Advanced Graphic Projects
  • Advanced Graphic Media Techniques
  • Advanced Professional Development
  • Critical Studies

Level 6:
The final level requires you to propose an appropriate personal programme of work which can evolve continually throughout the year; this could include set, live and competition briefs. 
Modules include:

  • Final Major Project
  • Professional Practice
  • Live Briefs and Competition
  • Design Focus (Dissertation)

Learning Methods

This course combines a number of learning methods through a programme of integrated study and related problem-solving assignments.  We provide a supportive environment within which learning strategies are designed to be student centred and to develop individual learning through a series of negotiated briefs and assignments.  Over the duration of the course, you will take control of the development of your own personal learning increasingly. In addition to module teaching staff, you will be advised and supported throughout by a Personal Tutor.

Teaching Methods

Our teaching methods focus on meeting your professional, creative and conceptual development needs. Teaching and learning is directed towards meeting your individual needs and is centred on supporting you in developing your own solutions to design and communication problems.  In addition to module teaching staff, you will be advised and supported throughout by a Personal Tutor.


You will be assessed by a range of formative and summative assessments, which allow you to continue strengthening your skills as a Graphic Designer. The course is based both on practical and theoretical study, which will be reflected in the method of assessment; practical work will typically be assessed through the presentation of a body of work in portfolio or exhibition form, whilst written work will be presents in essays, reports or journals.

Work Placement/Fieldwork

We actively encourage external/field work, foreign travel and student exchange (e.g. through the Socrates Student Mobility Scheme). Professional placements are available, where appropriate, within the industry and within our in-house commercial studio.

What's Next?

We aim to produce professionally qualified and experienced students who will graduate with the creative, conceptual and visual confidence to be proactive within their chosen area of the creative industries.

Did You Know?

As an Arts and Media student you will have the opportunity to learn from both practitioners and experienced professionals. You will work with artists and designers a well as local and national galleries, museums and exhibitions.

You will develop your creative ability within a well-resourced learning environment which offers excellent studio and workshop facilities.

We have close links with the National Science and Media Museum and our Photography department is affiliated with the Association of Photographers (AOP).

In 2010, 59% of our BA (Hons) Arts and Media graduates achieved a First or 2:1 degree.

Additional Costs

Please see below a list of additional course costs:

  • Equipment: £120 (Notebooks, ring binders, prints, graphic pens, brushes, paint) Students choose different media - an illustrator will have different costs to a digital designer.
  • Trips/Visits to exhibitions etc. : £465 Maximum - All trips are optional, the minimum is £0, the maximum is £450.
  • Placement expenditure including travel: unspecified as this is location dependant - optional cost
  • Books: £80 - This is an avaerage amount, there is no maximum. This cost us optional, we encourage students to invest in books and proide guidance and support to achieve this through second hand sites.
  • Other costs for third year end of year show: £150 (an average amount). Students are required to produce business cards, self promotional materials and a portfolio.

Total additional costs: £815

Entry Requirements

80 UCAS tariff points and GCSE English and mathematics at a minimum of Grade C.

For UCAS tariff points grade combinations click:

All applicants are interviewed and you will be expected to bring with you a portfolio of your work.

For mature applicants, we require appropriate work experience supported by a demonstrated commitment to pursue a specialist area of study.


We also consider individual applicants who can demonstrate relevant learning, work/voluntary experience, using our Recognition of Prior Learning process. Please contact the admission team for further information and support.

Information, Advice and Support

Careers Guidance

Help with choosing the right course and with thinking about where this might take you in the future.
Email: [email protected]

Student Finance

Money matters - you may be entitled to financial support whilst you study.
Tel: 01274 088503 (HE).
Email: [email protected]

Learning Support

Support for applicants with a learning difficulty, disability, illness or other learning need.
Tel: 01274 088344
Email: [email protected]

For all other queries call 01274 088088

Fees Information

We believe that quality degrees should not cost the earth. That's why our competitive tuition fees provide you with a quality experience that includes more taught hours than those at most universities, good levels of tutor access, and support with small teaching groups. More information on our competitive tuition fees

Programme Specification