This undergraduate programme in Fashion is specifically designed to develop expertise in design and creativity. It focuses on exploring your personal style awareness and developing independent creative and design thinking. It is challenging both intellectually and practically and prepares you for the ever-changing interdisciplinary nature of the wider design industry. Specifically designed to place graduates in a strong position for a creative career, this artistically challenging course will help you forge a dynamic role within the Fashion and/or wider Creative Industries.
You will learn contemporary fashion design techniques, CAD, commercial and creative pattern cutting, alongside artisan skills, and craft and technical applications. You will engage with the entire fashion process, from the formation and expression of your initial ideas through to your graduate collection, emerging as a highly credible and accomplished designer/maker.
You will progress through three Levels on the course; each Level corresponds to one year of full-time study, and there are two semesters in each academic year. You will be expected to connect, and where appropriate, integrate aspects of the course to enhance your own personal take on fashion design.
The overall aims of the course are:
- to provide a broad-based education in fashion design.
- to develop an awareness and understanding of the creative potential of practices in the fashion sector.
- to develop an understanding of the different cultural, historical and commercial contexts which affect how fashion design professionals operate today.
- to develop skills in pattern cutting and garment production, and to establish a personal design style.
Within BA (Hons) Fashion, you will develop and explore drawing, media, research skills, fashion illustration, design trends, presentation and Computer Aided Design (CAD) with the freedom to express your creativity. Pattern cutting, garment manufacture, moulage, toile creation, CAM and fabric appreciation will ensure you are able to conceive your designs from the platform of a solid technical and aesthetic understanding. Contextual studies and marketing units will allow you to explore cultural and contemporary fashion issues, providing you with a rich knowledge and insight to underpin your design philosophy and commercial awareness.
Level 4 Modules will include:
- Studio Practice
- Introduction to Pattern & Garment Production
- Critical Studies
Level 5 Modules will include
- Advanced Studio Practice
- Advanced Pattern & Garment Construction
- Studio Technologies
- Critical Studies
Level 6 Modules will include
- Final Major Project
- Professional Practice
- Fashion Styling and Promotion
- Design Focus (Dissertation)
An active and collaborative approach to learning is encouraged on this course. Students are encouraged to develop personal and professional independence, and maintain a self-managed approach to learning. This is facilitated through a project based approach to learning, which develops academic independence through a variety of individual research topics.
As the course progresses, we place an increasing emphasis on independent learning and critical self-awareness, culminating in the production of a personal and professionally executed final collection and portfolio, which demonstrates creativity and a range of appropriate professional skills.
Our teaching methods focus on meeting your professional, creative and conceptual development needs. Teaching and learning is directed towards meeting your individual needs and is centred on supporting you in developing your own solutions to design and communication problems. As the course progresses, we place an increasing emphasis on independent learning and critical self-awareness, culminating in the production of a personal and professionally executed final collection and accompanying portfolio, which demonstrates creativity and a range of appropriate professional skills.
Over the duration of the course, a number of assessment techniques will be used, reflecting the nature of the combined practical and theoretical elements of the programme. A range of formative and summative assignments will be used to ensure that you develop your skills accordingly. The most common method of assessment for the practical aspect of the course is the presentation of a body of work, in a portfolio or exhibition form, whilst written work is typically assessed through essays, reports or journals.
A strong emphasis is placed on introducing students to the environments in which fashion graduates work. This may include live sponsored projects, involvement in staging and promotion of fashion shows, national competitions and work placements. At the end of each year there is a fashion show which promotes your work. Final year students may also have the opportunity to participate in Graduate Fashion Week. Visits to international trade fairs and the opportunity to study abroad through the Socrates/Erasmus scheme are also available, and will allow you to understand fashion from a global perspective
The course provides you with routes into a wide range of creative employment opportunities in the Fashion and Clothing industry. These may include designing, buying and merchandising, retailing, styling and promotion, pattern production and garment manufacture. Alternatively you may wish to progress onto a postgraduate course.
Did You Know?
As an Arts and Media student you will have the opportunity to learn from both practitioners and experienced professionals. You will work with artists and designers as well as local and national galleries, museums and exhibitions.
You will develop your creative ability within a well-resourced learning environment which offers excellent studio and workshop facilities.
In 2010, 59% of our BA (Hons) Arts and Media graduates achieved a First or 2:1 degree.
80 UCAS tariff points and GCSE English and mathematics at a minimum of Grade C.
For UCAS tariff points grade combinations click:
Admission is normally based on your portfolio and interview.
For mature candidates, we require appropriate work experience supported by a demonstrated commitment to pursue a specialist area of study.
Information, Advice and Support
Help with choosing the right course and with thinking about where this might take you in the future.
Tel: 01274 433043
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Support for applicants with a learning difficulty, disability, illness or other learning need.
Tel: 01274 438999
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For all other queries call 01274 088088