Bradford College

New Logo for Appleton Academy

Pupils from High Fernley, Wyke Manor and local feeder schools are to choose their preferred logo for the new Appleton Academy at a series of workshops.

The logos have been designed by local marketing agency, Dulay Seymour, and are intended to communicate the core values of the Appleton Academy – an innovative, aspirational and supportive learning environment.

The chosen logo will be developed further and incorporated into signage, uniforms, stationary and other Appleton Academy materials.

The Government’s Department for Children, Schools and Families recently approved the development of the Bradford College - sponsored Appleton Academy.

The approval followed the successful completion of the feasibility stage of the Appleton Academy project, which involved stakeholder consultations and the appointment of the Academy’s Principal Designate; Dwayne Saxton, current Head of Wyke Manor.

The next stage of the project will focus on implementation and will involve the establishment of a governing body, appointment of staff and development of the curriculum.

The creation of the Appleton Academy will replace Wyke Manor School and High Fernley Primary School with a new 3 -16 all-through Academy. The new school will open in existing buildings in 2009 and move into its new accommodation by September 2011.

The Appleton Academy - named after Sir Edward Appleton, a Nobel Prize winning scientist who both studied and worked at Bradford College -   will specialise in Science and Sport. Bradford College has a track record in Science stretching back 175 years and has recently made significant investments in Sports facilities and partnerships which will enhance the Academy’s curriculum.

A formal expression of interest submitted by Bradford College to be the sponsor for the new Appleton Academy was approved by Department for Children, Schools and Families in July 2008.

Kath Oldale, Bradford College’s Executive Director of Performance Management, commenting on the logo said: “We have always been committed to involving local school pupils in shaping the development of the Appleton Academy, including choosing their preferred logo and informing the development of their uniform. The Appleton Academy will exist to serve pupils and the Wyke community so it’s important that they have a say in key decisions such as this.”