Tom Constantine’s sophisticated designs challenged the drinks industry by employing their own tactics.
He explained, “I tried to think more about the outcome than the issue and visualise something striking. I went for something more professional and similar to alcohol advertising, as the opposite of the shock tactics often used. Instead of repulsing them, I tried to attract viewers so they saw the message, which just asked them to think.”
Tom produced a stylish series of images as if for an alcohol branding campaign. Please consider them all before following the survey link below: