Alcohol Awareness Campaign - work by Tom Constantine
Tom Constantine’s sophisticated designs challenged the drinks industry by employing their own tactics.
He explained, “I tried to think more about the outcome than the issue and visualise something striking. I went for something more professional and similar to alcohol advertising, as the opposite of the shock tactics often used. Instead of repulsing them, I tried to attract viewers so they saw the message, which just asked them to think.”
Tom produced a stylish series of images as if for an alcohol branding campaign. Please consider them all before following the survey link below:
