Alcohol Awareness Campaign - work by Carly Surrall
Carly Surrall’s moving image piece cleverly taps into the popularity of horror genre among the target group.
She said “I think there is now more awareness among young people about the dangers of their drink being spiked in a club but they don’t consider the impact of excessive drinking on their health. The focus has been more about the immediate effects than what happens down the line. I wanted to look at the longterm consequences for young people and the liver in my moving image is deliberately gruesome to make them stop and think. I believe that the peer pressure to drink is much less a problem for the eighteen to twenty-five year old target group than young teenagers, but as people get more mature they might respond to messages about health if you make your point unmissable.”
You can see Carly's film here and then complete the survey using the link below: