The entries were judged by College Principal Michele Sutton OBE, the team from Hallmark and Clare Lamkin, Culture & Arts Events Manager. Michele told the students “My first reaction was that I didn’t know how to choose the official e-card which represents the community of Bradford College and its stakeholders from such excellent animation.”
After lengthy deliberation and debate it was decided that the official card should use Dan Cranmer's delightful card celebrating the seasons, which Michele felt highlighted that the College was here for people throughout the year, not just during the festive season. However, the judges were so impressed by Steve Brown's inventive use of typography that they requested that the two students work together to incorporate their work into one official card, with Steve adding typography to the closing section.
Dan spoke of the inspiration behind his card: “I appreciated it was ‘seasons greetings’ rather than ‘Merry Christmas’ to be more inclusive and so I wanted to create something with that impartiality and not focus on a single event or a specific religion. I decided to extend this by taking the ‘seasons’ literally, using it not just as a word but as a basis for the visuals. So I created a cute and happy character and used him to focus on the changing seasons.
I am really happy about creating the official College card and also that it will be featured on the Hallmark website. I am also very pleased that my work will be shown on the Big Screen in Centenary Square again. I had one of my cards played in 2007 when I was on the National Diploma in Multimedia. It seems incredible but I will have spent five years here when I complete my degree in 2011 and then I hope to work in any area of illustration and animation.”