The judges also loved Matthew Eagleton’s beautifully illustrated snowman which played different versions packed with variable detail depending on what time of the day it was viewed. Jo described it as a “clever concept” with the potential to become a cult viral website rather than just a greetings card.
However for the immediate purpose it was agreed that Matthew’s complex ideas should be merged into one snowman card for the runner up prize.
You can watch Matthew's card here. Look out for all the changes as day turns to night!